In an internet-driven world, businesses – large and small need to carve their robust online presence. And, websites are the stepping stone in this digital journey. While there are a plethora of tools and platforms to develop and host your websites, one of the tools that has increasingly become the sought-after one is – WordPress.
Wondering, why? Well, in this article, we delve into the key aspects of what makes WordPress the preferred software for creating business websites. Read along.
Top reasons why your business needs a WordPress website
Check out some of the key reasons your business requires a WordPress website.
Best SEO-friendly features
Regarding website creation, the first aspect to consider is SEO. With WordPress, you can rest assured on this part of your website. It cleans up the code and presents it in a way that’s most acceptable to the search engines. This invariably lets your website rank higher and attract your prospects. Additionally, WordPress offers features like Permalinks and Breadcrumbs that facilitate structuring and carving a perfect layout for your website, contributing significantly to the SEO aspects.
Furthermore, it provides useful plug-ins like Yoast SEO that let you glean insights to assess your website’s performance better.
Cost-effectiveness
WordPress is open-source and doesn’t charge any licensing fees to its users. In addition, it brings a lot of plug-ins that you can use to customize or add new features to your website, at relatively lower costs. These tools let you create amazing websites rich in various functionalities without spending much on custom development.
Security and reliability
With cyber threats on the rise, keeping your website secure is imperative. With WordPress, you get various options like backup and recovery. These backup features ensure data integrity through plugins like Updraftplus, for instance, thus automating the process and imparting a rewarding experience to users. Next, you get tools for malware scanning and solid firewall protections, adding to your website’s security.
Mobile responsiveness
With most people spending time on smartphones, you will lose potential prospects if your website isn’t mobile-friendly. In addition, Google and other search engines rank websites with mobile responsiveness higher than those that don’t support the feature. WordPress offers themes that incorporate this aspect, letting users enjoy a seamless experience across devices.
Robust support community
WordPress brings a global support community allowing members to exchange ideas and opinions, seek resolutions to technical problems, get suggestions on various features, and more. This contributes greatly to a large number of users coming together and enhancing their knowledge of the features of WordPress while clarifying their technical issues or concerns.
Seamless integration with third-party tools
While your website independently supports various aspects, you can leverage it further by integrating it with third-party tools. For example, linking your site to social media will significantly increase your presence and attract followers. Similarly, if you are an e-commerce business, connecting your website to payment gateways is essential. WordPress makes all such integrations happen hassle-free and conveniently, creating enriching experiences.
Does WordPress help small businesses?
Check out why WordPress is the best option, even if you are a small business:
Quick setup
Unlike various website builders, WordPress doesn’t call for complicated steps to set it up. You can complete the installation in a few simple steps. Besides, you need just a username and password to get started. Additionally, several hosting service providers like Hostinger let you use their auto-installer feature, completing the setup in just a few clicks.
Low development charges
WordPress, being free and open-source, allows small businesses to build their websites without the need for expensive developers. You only need to pay for the domain name and hosting service, significantly reducing your development costs.
Additionally, WordPress offers various themes and plug-ins helping businesses easily and cost-effectively customize their websites.
Easier Maintenance
For any website to function effectively, it must be maintained well. WordPress simplifies maintenance aspects by automating updates, backups, and other essential features. This helps small businesses run a great website by merely performing routine maintenance checks.
Wrapping Up
In essence, WordPress, in recent years, has gained a lot of momentum as an extremely preferred choice for creating websites. While large businesses certainly go for it, WordPress lets even small businesses reap the benefits. Easy installation, lower development costs, mobile-friendly features, simple maintenance, free and premium plug-ins, and themes are some of the attractive features of WordPress that make the process of creating websites both hassle-free and lucrative for businesses.
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